This type of Digital Signage plays full-screen messaging to present the viewer with a clear message. It can stay static on a single message (such as a daily special or weekend sale), or rotate through multiple messages. But the objective is clear - to get the consumer to view and digest or take action on a single message at a time.


Menu boards are typically placed at a point of purchase. Their primary objective is to inform customers about your products or services, how much they cost, and secondary information such as dietary information or what’s included. However, you can use a multi-zoned layout on Digital Menu Boards so that alongside products and pricing, customers can learn about those same products. Maybe that’s just high-definition glory shots of your double bacon cheeseburger combo to entice customers to buy an upgrade. Or it could be information about why a high-mileage oil change provides more value than a basic oil change despite a higher price tag.


When customers are in the waiting room, the primary objective is to keep them entertained. However, by splitting the screen up into a few zones and replacing television commercials with messaging about your brand, you still inform and influence your audience (see chart on pages 9-10). The Waiting Room TV playlist can be set up to focus on entertainment or education. It can also be programmed to work with an existing cable or satellite subscription, so that if you want to keep live television, Live Pass Thru TV lets you present it in a custom wrap that displays brand information. Best yet, Waiting Room TV removes your competitor’s chance to run their ads in your business. With live television, you have no control over the commercials. With Waiting Room TV, you control the message and content 100 percent.


These are typically placed by the entrance to a business and used to greet customers or show the queue. Like other types of Digital Signage, they can also be split up into multiple zones so that while customers can see their name and appointment time, they can also see select messaging.


This are interactive screens. Typically the most expensive to implement, these let customers interact to find the specific information they’re looking for, whether it’s a wayfinding map in a mall or lobby, or a product information kiosk in a retail environment.