One item has remained central – content.

Whatever your business, if your Digital Signage doesn’t display compelling content, you won’t achieve the best results.

So how do you ensure your Digital Signage is playing top notch content? Here are a few ideas to get you started on creating a playlist chalk full of compelling content:

  • Feature a Product, Item, or Service
  • Explain the Value in a Product, Item, or Service
  • Create Urgency
  • Entertain Customers
  • Inform Customers
  • Introduce Your Staff
  • Communicate With Your Staff
  • Communicate Brand Values
  • Create a Revenue Source
  • Display Reviews
  • Share Social Media
  • Ask For An Email Address
  • Raise Awareness For A Cause
  • Wayfinding
  • Share Social Media
  • Display Date, Time, and Weather
  • Answer FAQs
  • Display Special Hours
  • Share product or services that makes your audience’s lives better

There are hundreds of companies that sell Digital Signage, but not all of them provide the same value to your brand. Some may sell you content, but aren’t focused on creating the right messaging to target your audience. Others may sell really cheap hardware, but leave you on your own when it comes to content creation.

So when it comes time to sign up for Digital Signage, make sure you ask these types of questions to ensure you’re going to get content that will connect with your audience:

• How will your content library help me communicate with my audience?
• Are you going to help me manage my Digital Signage?
• Do I have the ability to upload my own images and video?
• How often do you update your content library?
• Are there any extra features that add value to my subscription?
• What type of support do you offer after the sale?